NRS Digital Media Blog · Topic

Buying & Activation

Programmatic, PMP, or direct — how the inventory is bought, budgeted, flighted, and taken from brief to launch.

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Jul 3, 2026
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Buying & Activation

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Buying & Activation
From brief to launch: the lifecycle of an in-store campaign

The lifecycle of an in-store campaign, from brief to launch: store lists, deal setup, creative QA, trafficking, and what launch week should include.

Jul 3, 20264 min read
Buying & Activation
No minimums, no forced networks: what flexible buying means

What flexible media buying means in practice: forced networks and minimums explained, and what their absence lets a planner actually do.

Jul 1, 20264 min read
Buying & Activation
Budgeting your first in-store retail media test

How to budget a first in-store retail media test: sizing a readable experiment, the costs beyond media, and deciding in advance when to scale or stop.

Jun 29, 20264 min read
Buying & Activation
Campaign flighting for in-store media

Campaign flighting for in-store media: continuous vs pulsed patterns, how a daily-visit channel changes the math, and timing flights to distribution.

Jun 27, 20264 min read
Buying & Activation
Direct buys vs. programmatic: choosing your activation path

Direct buys vs programmatic in-store media: what each path involves, the questions that actually decide it, and why many advertisers run both.

Jun 19, 20264 min read
Buying & Activation
What is a PMP deal, and when should you use one?

What is a PMP deal? How private marketplace buying works in digital out-of-home, what a deal contains, and when to choose PMP over a direct buy.

Jun 17, 20264 min read
Buying & Activation
How programmatic DOOH buying works

How programmatic DOOH works: the platforms, deal types, and steps behind automated digital out-of-home buying, explained for media planners.

Jun 15, 20264 min read

Buying & Activation

All topics

Buying & Activation

From brief to launch: the lifecycle of an in-store campaign

No minimums, no forced networks: what flexible buying means

Budgeting your first in-store retail media test

Campaign flighting for in-store media

Direct buys vs. programmatic: choosing your activation path

What is a PMP deal, and when should you use one?

How programmatic DOOH buying works