NRS Digital Media Blog · Topic

In-Store & POS Screens

The point of sale as ad space: register screens, digital signage, and the checkout moment they interrupt.

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May 22, 2026
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In-Store & POS Screens

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In-Store & POS Screens
The last three feet: reaching shoppers at the decision point

The last three feet is the distance between shopper and shelf, where brand decisions land. How media can reach that final decision point in the store.

May 22, 20264 min read
In-Store & POS Screens
Digital signage in small-format retail: a primer

Digital signage in retail's small formats: what screens do in a corner store, how they differ from big-box signage, and what advertisers should check.

May 18, 20264 min read
In-Store & POS Screens
What makes checkout the highest-attention moment in the store

Checkout is the store's highest-attention moment: shoppers stop, wait, and face forward. Why the register earns that attention and how brands use it.

May 16, 20264 min read
In-Store & POS Screens
POS screen advertising: what it is and how it works

POS screen advertising runs brand messages on the customer-facing register display. What it is, how targeting works, and how campaigns are measured.

May 13, 20264 min read
In-Store & POS Screens
In-store retail media: why the point of sale is prime ad space

In-store retail media puts brand messages inside the store. Why the point of sale is the prime placement, and how brands use the register.

May 8, 20264 min read