NRS Digital Media Blog · Topic

In-Store & POS Screens

The point of sale as ad space: register screens, digital signage, and the checkout moment they interrupt.

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In-Store & POS Screens

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In-Store & POS Screens
Household and personal care brands at the point of sale

Household brand advertising at the point of sale reaches shoppers on fill-in trips. How to plan messages, placement and measurement in small stores.

Jul 24, 20264 min read
In-Store & POS Screens
Full-funnel retail media: from awareness to the register

Full funnel retail media connects awareness, consideration and purchase. Where in-store screens fit, what to pair them with, and how to measure.

Jun 13, 20264 min read
In-Store & POS Screens
Audio in a retail environment

Most retail screens run silent, and for good reasons. When audio is possible and what it changes.

May 13, 20265 min read
In-Store & POS Screens
The last three feet: reaching shoppers at the decision point

The last three feet is the distance between shopper and shelf, where brand decisions land. How media can reach that final decision point in the store.

Nov 28, 20255 min read
In-Store & POS Screens
Digital signage in small-format retail: a primer

Digital signage in retail's small formats: what screens do in a corner store, how they differ from big-box signage, and what advertisers should check.

Nov 24, 20255 min read
In-Store & POS Screens
What makes checkout the highest-attention moment in the store

Checkout is the store's highest-attention moment: shoppers stop, wait, and face forward. Why the register earns that attention and how brands use it.

Nov 22, 20255 min read
In-Store & POS Screens
POS screen advertising: what it is and how it works

POS screen advertising runs brand messages on the customer-facing register display. What it is, how targeting works, and how campaigns are measured.

Nov 19, 20255 min read
In-Store & POS Screens
In-store retail media: why the point of sale is prime ad space

In-store retail media puts brand messages inside the store. Why the point of sale is the prime placement, and how brands use the register.

Nov 14, 20255 min read

In-Store & POS Screens

All topics

In-Store & POS Screens

Household and personal care brands at the point of sale

Full-funnel retail media: from awareness to the register

Audio in a retail environment

The last three feet: reaching shoppers at the decision point

Digital signage in small-format retail: a primer

What makes checkout the highest-attention moment in the store

POS screen advertising: what it is and how it works

In-store retail media: why the point of sale is prime ad space