NRS Digital Media Blog · Topic

Retail Media 101

The starting vocabulary: what retail media is, what DOOH is, and why the independent channel is worth a line on the plan.

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May 20, 2026
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Retail Media 101

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Retail Media 101
How in-store screens complement social and mobile campaigns

In-store screens add what social and mobile can't: presence at the register when buying happens. How the channels fit together in one plan.

May 20, 20264 min read
Retail Media 101
Retail media networks vs. traditional DOOH: the practical difference

Retail media networks and traditional DOOH both sell screens. The real differences: context, measurement, and what each does best on a media plan.

May 15, 20264 min read
Retail Media 101
Why bodegas and corner stores are a brand-building venue

Bodegas and corner stores build brands through daily visits and neighborhood trust. The case for corner store advertising as a brand channel.

May 11, 20264 min read
Retail Media 101
Digital out-of-home advertising, explained

Digital out-of-home advertising (DOOH), explained: how it differs from static billboards, where the screens live, how it's bought, and where in-store fits.

May 6, 20264 min read
Retail Media 101
What is retail media? A plain-English guide for brands

Retail media, explained in plain English: what the term covers, why brand budgets are moving to it, and how on-site, off-site, and in-store buys work.

May 4, 20264 min read