NRS Digital Media Blog · Topic

Category Playbooks

CPG launches, the cooler door, the register zone, and the distributor and trade-promotion budgets behind them.

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Aug 5, 2026
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Category Playbooks

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Category Playbooks
Retail media and trade promotion: better together

Retail media and trade promotion work better together: the deal changes the price, screens make shoppers notice, scan data reads the lift.

Aug 5, 20264 min read
Category Playbooks
How distributors and brokers can use in-store media

How distributors and brokers can use in-store media to support sell-in, run ads only where distribution exists, and move cases faster.

Aug 3, 20264 min read
Category Playbooks
Promoting seasonal products through neighborhood stores

Seasonal product promotion through neighborhood stores: timing flights to the season, zip-code targeting, and flexible in-store buys.

Aug 1, 20264 min read
Category Playbooks
Snack and candy campaigns at the register zone

Snack and candy advertising at the register zone: how POS screens turn the checkout line into planned impulse media for brands.

Jul 31, 20264 min read
Category Playbooks
Beverage brands and the cooler door: a natural fit

Why beverage brands fit in-store retail media: immediate consumption, daily store visits, and screens at the register steps from the cooler.

Jul 29, 20264 min read
Category Playbooks
Launching a new CPG product through independent retail

How to launch a new CPG product through independent retail: fast shelf access, SKU-level media, early velocity reads, and a 90-day plan.

Jul 27, 20264 min read