NRS Digital Media Blog · Topic

Category Playbooks

CPG launches, the cooler door, the register zone, and the distributor and trade-promotion budgets behind them.

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Category Playbooks

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Category Playbooks
Seasonal categories and screen timing

A seasonal category has a narrow window. Timing a screen campaign to it, and the lead time that decides whether it lands.

May 25, 20265 min read
Category Playbooks
Retail media and trade promotion: better together

Retail media and trade promotion work better together: the deal changes the price, screens make shoppers notice, scan data reads the lift.

Feb 11, 20265 min read
Category Playbooks
How distributors and brokers can use in-store media

How distributors and brokers can use in-store media to support sell-in, run ads only where distribution exists, and move cases faster.

Feb 9, 20265 min read
Category Playbooks
Promoting seasonal products through neighborhood stores

Seasonal product promotion through neighborhood stores: timing flights to the season, zip-code targeting, and flexible in-store buys.

Feb 7, 20265 min read
Category Playbooks
Snack and candy campaigns at the register zone

Snack and candy advertising at the register zone: how POS screens turn the checkout line into planned impulse media for brands.

Feb 6, 20265 min read
Category Playbooks
Beverage brands and the cooler door: a natural fit

Why beverage brands fit in-store retail media: immediate consumption, daily store visits, and screens at the register steps from the cooler.

Feb 4, 20265 min read
Category Playbooks
Launching a new CPG product through independent retail

How to launch a new CPG product through independent retail: fast shelf access, SKU-level media, early velocity reads, and a 90-day plan.

Feb 2, 20265 min read

Category Playbooks

All topics

Category Playbooks

Seasonal categories and screen timing

Retail media and trade promotion: better together

How distributors and brokers can use in-store media

Promoting seasonal products through neighborhood stores

Snack and candy campaigns at the register zone

Beverage brands and the cooler door: a natural fit

Launching a new CPG product through independent retail