NRS Digital Media Blog · Topic

Operations & Delivery

Uptime, proof of play, make-goods, installation and the operational facts behind a delivery figure.

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Operations & Delivery

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Operations & Delivery
Screens, installation and who maintains them

The hardware sits in somebody else's premises. What installation and maintenance arrangements mean for delivery.

Jun 5, 20265 min read
Operations & Delivery
What a network should publish about itself

A network that documents its own methods is easier to buy from. The disclosures that matter and why.

Jun 3, 20265 min read
Operations & Delivery
Negotiating a first buy

A first buy sets precedents. What to negotiate beyond the rate, and what a network can reasonably concede.

Jun 1, 20264 min read
Operations & Delivery
Keeping the screen on: the operator relationship

A screen in somebody else's shop stays on because the operator wants it to. What that means for a network and its advertisers.

May 22, 20264 min read
Operations & Delivery
Aspect ratios, file specs and why they matter

A file that does not match the specification renders badly or not at all. The technical requirements and the reasons behind them.

May 11, 20264 min read
Operations & Delivery
What to ask before signing a retail media contract

The questions that determine whether a buy can be verified, measured and remedied, asked before the commitment.

May 9, 20265 min read
Operations & Delivery
Make-goods and under-delivery

Delivery shortfalls happen in a physical network. What a make-good mechanism should say and when to invoke it.

Apr 25, 20265 min read
Operations & Delivery
Proof of play: what it proves and what it does not

Proof of play records that content rendered on a screen. It is strong evidence of delivery and says nothing about attention.

Mar 4, 20265 min read
Operations & Delivery
Screen uptime: the metric underneath every impression

An impression figure assumes the screen was on. Uptime is the measurement that makes the rest of the reporting meaningful.

Mar 2, 20265 min read
Operations & Delivery
Loop length, slot share and how often an ad plays

A screen's loop determines delivery. What loop length and slot share mean, and how they translate into what a brand actually buys.

Feb 27, 20265 min read

Operations & Delivery

All topics

Operations & Delivery

Screens, installation and who maintains them

What a network should publish about itself

Negotiating a first buy

Keeping the screen on: the operator relationship

Aspect ratios, file specs and why they matter

What to ask before signing a retail media contract

Make-goods and under-delivery

Proof of play: what it proves and what it does not

Screen uptime: the metric underneath every impression

Loop length, slot share and how often an ad plays