NRS Digital Media Blog · Topic

Planning & Calendars

Flight length, reset cycles, listing sequence, seasonality and the calendars a store plan has to fit.

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Planning & Calendars

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Planning & Calendars
Building a 12-month retail media calendar

A retail media calendar maps a year of in-store campaigns against key dates and lead times. How to build a 12-month plan that stays flexible.

Sep 19, 20264 min read
Planning & Calendars
Scaling a successful pilot to a national campaign

Scaling a pilot campaign starts with checking the pilot result was real. What changes at national scale and how to stage the rollout.

Sep 18, 20264 min read
Planning & Calendars
Getting the sales team behind your retail media plan

Sales and marketing alignment on retail media: how to bring the sales team in early and give them store lists, timing and results they can use.

Sep 9, 20264 min read
Planning & Calendars
Retail media budget sources: trade, shopper, or brand

Where does retail media budget come from? How trade, shopper and brand budgets differ, and how to decide which one should fund in-store media.

Sep 7, 20264 min read
Planning & Calendars
A test-and-learn roadmap for in-store media

A test and learn roadmap for in-store media: set hypotheses, run clean tests, record what you find, and decide what to scale with evidence.

Jun 24, 20264 min read
Planning & Calendars
Retail media and the field team

A field team and a screen network are working in the same stores. Coordinating them is cheap and rarely done.

May 29, 20264 min read
Planning & Calendars
Media before, during or after a listing

The sequence of listing and media decides whether a launch campaign can work at all.

May 27, 20265 min read
Planning & Calendars
Building a test roadmap for a new channel

A sequence of tests answers more than a single big one. How to stage learning about an unfamiliar channel.

May 18, 20264 min read
Planning & Calendars
What a media plan should specify

Most disputes about a campaign trace back to something the plan did not say. The elements worth insisting on.

Apr 24, 20265 min read
Planning & Calendars
Splitting budget between awareness and activation

The same screen can do two jobs badly or one well. How to decide which job a store buy is being asked to do.

Apr 18, 20265 min read
Planning & Calendars
Wholesalers and distributors in a retail media plan

In independent retail the wholesaler decides what a store can stock. What that means for aligning media with availability.

Mar 30, 20265 min read
Planning & Calendars
Trade area for a neighbourhood store

A corner store draws from a few streets. What a trade area means at that scale and how it should shape a plan.

Mar 28, 20265 min read
Planning & Calendars
Store clusters as a planning unit

Planning store by store is impractical and planning nationally is blunt. Clusters are the working unit in between.

Mar 27, 20264 min read
Planning & Calendars
Flight length: how long is long enough

A flight too short cannot accumulate reach; one too long wastes weight. What determines the right length in a store channel.

Mar 18, 20265 min read
Planning & Calendars
Planning around retail reset cycles

In-store media works best when it lands with the product. Aligning a media calendar to retail resets and listing dates.

Mar 16, 20265 min read

Planning & Calendars

All topics

Planning & Calendars

Building a 12-month retail media calendar

Scaling a successful pilot to a national campaign

Getting the sales team behind your retail media plan

Retail media budget sources: trade, shopper, or brand

A test-and-learn roadmap for in-store media

Retail media and the field team

Media before, during or after a listing

Building a test roadmap for a new channel

What a media plan should specify

Splitting budget between awareness and activation

Wholesalers and distributors in a retail media plan

Trade area for a neighbourhood store

Store clusters as a planning unit

Flight length: how long is long enough

Planning around retail reset cycles