NRS Digital Media Blog · Topic

Measurement & Attribution

Impressions, lift, and attribution without cookies — what an in-store campaign can honestly be shown to have done.

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Measurement & Attribution

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Measurement & Attribution
Measuring campaigns across chains and independents

Cross-channel measurement across chains and independents means different data sources. How to align definitions and compare results fairly.

Aug 26, 20264 min read
Measurement & Attribution
New-to-brand measurement: what store-level data can show

New to brand metrics usually need shopper-level IDs. What store-level data can show instead, which proxies hold up, and how to report them.

Aug 14, 20264 min read
Measurement & Attribution
Store-level reporting a brand can act on

A national summary cannot be acted on. What store-level reporting should contain and what it enables.

May 30, 20264 min read
Measurement & Attribution
Campaign reporting a client can verify

Reporting that cannot be checked is a claim. What belongs in a post-campaign report and what makes it verifiable.

Apr 27, 20264 min read
Measurement & Attribution
Basket effects of an in-store campaign

A campaign can change what else is in the basket. Measuring the basket rather than the item answers a different question.

Apr 13, 20265 min read
Measurement & Attribution
Attribution windows in physical retail

A window decides which sales count as influenced. Choosing one honestly, before the result is seen.

Apr 11, 20265 min read
Measurement & Attribution
Reading a lift result that came back flat

A flat result has several possible causes and only one of them is that the campaign did not work.

Apr 10, 20265 min read
Measurement & Attribution
Measuring against a pre-period baseline

The weakest common measurement compares before and after. What it can support, what it cannot, and how to strengthen it.

Apr 4, 20265 min read
Measurement & Attribution
Ad fraud and viewability: why physical screens are different

Ad fraud and viewability in DOOH: why an ad on a physical store screen can't be watched by a bot, and what verification still matters.

Feb 18, 20265 min read
Measurement & Attribution
Reporting that survives the CFO: from screens to sales

How to build in-store media reporting a CFO will accept: delivery, audience, and sales outcomes tied together with a visible method.

Jan 31, 20265 min read
Measurement & Attribution
Benchmarking a new channel: fair comparisons for DOOH

How to benchmark DOOH fairly: why cross-channel metric comparisons mislead and how to build internal benchmarks that actually hold up.

Jan 30, 20265 min read
Measurement & Attribution
Marketing mix modeling and in-store media

How in-store retail media fits into marketing mix modeling: the inputs the channel provides and what MMM can and can't see.

Jan 28, 20265 min read
Measurement & Attribution
Reading campaign results without fooling yourself

How to read in-store campaign results honestly: baselines, seasonality, cherry-picking, and deciding success criteria before launch.

Jan 26, 20265 min read
Measurement & Attribution
The measurement advantage of a POS-anchored network

Why a retail media network anchored to POS systems measures better: exposure and sales outcomes recorded in one system, store by store.

Jan 24, 20265 min read
Measurement & Attribution
Brand lift vs. sales lift: which question are you asking?

Brand lift vs sales lift: what each one measures, how they're captured, and how to match the metric to your campaign's actual job.

Jan 23, 20265 min read
Measurement & Attribution
Attribution without cookies: why physical retail is different

How attribution works for in-store media without cookies or device IDs: store-level sales comparisons instead of individual tracking.

Jan 21, 20265 min read
Measurement & Attribution
Test vs. control: designing a clean in-store media experiment

How to design a test vs. control experiment for in-store media: matched stores, held constants, flight length, and reading the result honestly.

Jan 19, 20265 min read
Measurement & Attribution
Same-store sales lift: reading a campaign's effect

What same-store sales lift means, why the same-store part matters, and how to read a lift number without over-crediting your campaign.

Jan 17, 20265 min read
Measurement & Attribution
Transaction data as a measurement backbone

Why transaction data is the strongest backbone for in-store media measurement, and how register records anchor honest campaign reads.

Jan 16, 20265 min read
Measurement & Attribution
Impressions in DOOH: how audience measurement works

How DOOH impressions are counted: venue traffic, opportunity to see, and why one ad play can equal more or less than one impression.

Jan 14, 20265 min read
Measurement & Attribution
Measuring in-store media: what you can and can't count

What in-store retail media can measure, what it can't, and how POS transaction data turns screens in stores into an accountable channel.

Jan 12, 20265 min read

Measurement & Attribution

All topics

Measurement & Attribution

Measuring campaigns across chains and independents

New-to-brand measurement: what store-level data can show

Store-level reporting a brand can act on

Campaign reporting a client can verify

Basket effects of an in-store campaign

Attribution windows in physical retail

Reading a lift result that came back flat

Measuring against a pre-period baseline

Ad fraud and viewability: why physical screens are different

Reporting that survives the CFO: from screens to sales

Benchmarking a new channel: fair comparisons for DOOH

Marketing mix modeling and in-store media

Reading campaign results without fooling yourself

The measurement advantage of a POS-anchored network

Brand lift vs. sales lift: which question are you asking?

Attribution without cookies: why physical retail is different

Test vs. control: designing a clean in-store media experiment

Same-store sales lift: reading a campaign's effect

Transaction data as a measurement backbone

Impressions in DOOH: how audience measurement works

Measuring in-store media: what you can and can't count