NRS Digital Media Blog · Topic

Measurement & Attribution

Impressions, lift, and attribution without cookies — what an in-store campaign can honestly be shown to have done.

13
Articles
Aug 12, 2026
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Measurement & Attribution

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Measurement & Attribution
Ad fraud and viewability: why physical screens are different

Ad fraud and viewability in DOOH: why an ad on a physical store screen can't be watched by a bot, and what verification still matters.

Aug 12, 20264 min read
Measurement & Attribution
Reporting that survives the CFO: from screens to sales

How to build in-store media reporting a CFO will accept: delivery, audience, and sales outcomes tied together with a visible method.

Jul 25, 20264 min read
Measurement & Attribution
Benchmarking a new channel: fair comparisons for DOOH

How to benchmark DOOH fairly: why cross-channel metric comparisons mislead and how to build internal benchmarks that actually hold up.

Jul 24, 20264 min read
Measurement & Attribution
Marketing mix modeling and in-store media

How in-store retail media fits into marketing mix modeling: the inputs the channel provides and what MMM can and can't see.

Jul 22, 20264 min read
Measurement & Attribution
Reading campaign results without fooling yourself

How to read in-store campaign results honestly: baselines, seasonality, cherry-picking, and deciding success criteria before launch.

Jul 20, 20264 min read
Measurement & Attribution
The measurement advantage of a POS-anchored network

Why a retail media network anchored to POS systems measures better: exposure and sales outcomes recorded in one system, store by store.

Jul 18, 20264 min read
Measurement & Attribution
Brand lift vs. sales lift: which question are you asking?

Brand lift vs sales lift: what each one measures, how they're captured, and how to match the metric to your campaign's actual job.

Jul 17, 20264 min read
Measurement & Attribution
Attribution without cookies: why physical retail is different

How attribution works for in-store media without cookies or device IDs: store-level sales comparisons instead of individual tracking.

Jul 15, 20264 min read
Measurement & Attribution
Test vs. control: designing a clean in-store media experiment

How to design a test vs. control experiment for in-store media: matched stores, held constants, flight length, and reading the result honestly.

Jul 13, 20264 min read
Measurement & Attribution
Same-store sales lift: reading a campaign's effect

What same-store sales lift means, why the same-store part matters, and how to read a lift number without over-crediting your campaign.

Jul 11, 20264 min read
Measurement & Attribution
Transaction data as a measurement backbone

Why transaction data is the strongest backbone for in-store media measurement, and how register records anchor honest campaign reads.

Jul 10, 20264 min read
Measurement & Attribution
Impressions in DOOH: how audience measurement works

How DOOH impressions are counted: venue traffic, opportunity to see, and why one ad play can equal more or less than one impression.

Jul 8, 20264 min read
Measurement & Attribution
Measuring in-store media: what you can and can't count

What in-store retail media can measure, what it can't, and how POS transaction data turns screens in stores into an accountable channel.

Jul 6, 20264 min read

Measurement & Attribution

All topics

Measurement & Attribution

Ad fraud and viewability: why physical screens are different

Reporting that survives the CFO: from screens to sales

Benchmarking a new channel: fair comparisons for DOOH

Marketing mix modeling and in-store media

Reading campaign results without fooling yourself

The measurement advantage of a POS-anchored network

Brand lift vs. sales lift: which question are you asking?

Attribution without cookies: why physical retail is different

Test vs. control: designing a clean in-store media experiment

Same-store sales lift: reading a campaign's effect

Transaction data as a measurement backbone

Impressions in DOOH: how audience measurement works

Measuring in-store media: what you can and can't count