NRS Digital Media Blog · Topic

Creative & Design

Designing for a six-second glance: motion, contrast, legibility, and a call to action an arm's reach from the product.

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Aug 14, 2026
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Creative & Design

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Creative & Design
Truth in advertising: compliance basics for in-store creative

Truth in advertising basics for in-store creative: what FTC rules generally require, claims that need care, and why counsel should review.

Aug 14, 20264 min read
Creative & Design
Localizing creative without redesigning every asset

How to localize ad creative without redesigning every asset: template systems, language versions, and choosing how local a campaign should go.

Jul 4, 20264 min read
Creative & Design
Call-to-action design when the product is an arm's reach away

In-store call to action design: why web CTAs fail at the register, what store-native asks sound like, and when no CTA is the stronger choice.

Jun 26, 20264 min read
Creative & Design
Motion, contrast, and legibility: screen creative basics

Screen creative basics for in-store ads: how much motion to use, why contrast beats color, and how big type must be to survive real store lighting.

Jun 24, 20264 min read
Creative & Design
Designing ads for a six-second glance

Six-second ad design: how to commit to one idea, earn the first second, and structure a loop for screens where attention arrives mid-play.

Jun 22, 20264 min read
Creative & Design
Creative for POS screens: what works at the register

POS screen creative that works: what shoppers are doing at the register, what the first second should show, and how much copy a checkout ad can carry.

Jun 20, 20264 min read